Haldiram, Bikaji, and Bikanervala had a combined sales of Rs 7,042 million by year's data from Nielsen data field officials. By the way, these three have added nearly 1,500 crores of additional sales last year thanks to increased consumption.

Haldiram, Bikaji, and Bikanervala had a combined sales of Rs 7,042 million by year's data from Nielsen data field officials. By the way, these three have accumulated around 1,500 crore of gradual sales last year due to the rising consumer preference of foodstuffs instead of Western starters, such as potato chips. So what has helped the community of the western state of Rajasthan to outperform companies, such as PepsiCo and ITC.

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“Bhujia business is in our blood and we have been doing it for 80 years. With the entire family involved, there is a higher sense of brand ownership, which no company professional can match,” said Kamal Agarwal, 45, member of the fourth generation of founder family of Haldiram “Decisionmaking is fast and we understand the pulse of the market in terms of consumer taste.” 

The business started with a small store Bikaner in 1937 and survived and prospered despite the quarrels and delusions. While Haldiram is the largest brand, other labeled community properties include Bikanervala, Bhikharam Chandamal, Bikaji, and Bikano.

Haldiram surpassed the lead manufacturer's start-ups in India two years ago and sold the product worth Rs 5,532 million in 2018. It has three geographical figures: Haldiram production north, Haldiram Foods in the west and south and Haldiram Bhujiawala east.

Bikaji Foods belongs to members of the same family and initiated by Shivratan Aggarwal, grandson founder Haldiram, Gangabhishan Aggarwal in 1987.

And many brands that originate from Bikaner are still family-run, some of them moving away from old ways.

"We are fully specialized in branding, but we keep the result of success. For example, we all control our products to control the quality and value that gives us the advantage of other local brands, "said Dipak Goel, CEO of Bikanervala Foods, which also owns the brand Bikano.

Traditional snacks now take over half of the market because both are multinational and local companies that push Namkeen inside attractive packages and prices. In recent years, varieties and brand have been recognized as Dal, Chivra, Bhujia, and Nuts have increased their contribution within the total market value of snacks worth Rs 27,500 crore. Experts believe that Bikanervala brands are using the taste of this change with the advantage of the foreground.

"As consumers went to traditional snacks, options are mostly limited to small local brands of all states or major national brands belonging to Agarwal," said Krishna Rao, chief executive of Parle's product, and added that Gujarati is the next Bikaner in the dinner section. For example, two companies based in Gujarat, Balaji and Gopal snacks sold a product worth 3,300 crores last year.

"But we also see that many companies, including traditional brands entering multinational companies, including traditional brands entering multinational companies that may affect future growth," he said.