Huawei makes a comeback with smartphones in India

By:Vandita Jadeja 2018-04-26

Chinese manufacturer Huawei launched its high end ‘Huawei’ smartphones for the third time in India. It has a dual-price strategy which targets the mid and premium range handset buyers.  P Sanjeev, Vice President, Sales, stated that the phones will be available in India. The brand saw an influx of Huawei team resource to help set up a business center in India. However, they did not see such seriousness from the brand in the past which shows that Huawei is looking for serious approach this time.

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The smartphones have been discontinued twice in the past in India. The brand has launched Huawei smartphone in India in August 2016. Huawei wants to take one step at a time and make sure that the best products are available in the country. Sanjeev mentioned that they are holding on Huawei brand because of the focus on Honor and they are not chasing market share. There will be separate teams to handle Honor and Huawei. The brand will sell its phones under two brands-Huawei targets buyers in the premium segment while Honor will focus on mid-range segment. The market share for Honor in India has more than doubled to 3.4 percent in the first quarter of 2018 from 1.4 percent in 2017. Huawei P20 lite is available for INR 19,999 and Huawei P20 Pro is available for INR 64,999.

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P20 Pro is for professional photographers while P20 lite is for people who like a modern phone. About 80 percent of the consumers in India buy phones below INR 15,000. Only about 5-7 percent consumers tend to spend over INR 20,000 for a phone. The pricing of P20 lite might crash with Honor smartphones but both have different set of target market. The devices will be available on Amazon from May 3.

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