Android v iOS market share 2018

By:Supriti Chatterjee 2018-12-10

Our state-of-the-art dump into mobile operating systems makes use of data from Q3 2018.

The following figures are based on mobile web traffic more than Q3 2018 to a worldwide channel of partner websites making use of the DeviceAtlas device detection podium.

Android: Android's smartphone share will float almost 85% share all over the estimate. Volumes are likely to develop at a five-year CAGR of 2.4%, with consignments upcoming 1.41 billion in 2022. Amongst the more thought-provoking trends occurring with Android consignments is that regular selling charges (ASPs) are rising at a double-digit pace. IDC professionals Android ASPs to develop 11.4% in 2018 to $262, up from $235 in 2017. IDC anticipates this rising route to carry on with the prediction, however at a more strengthened little single-digit amount from 2019 and further than. This is a symbol of several OEMs gradually transferring their operator base upstream to some extent more costly phones. Generally, this is a positive sign that customers are getting the benefits of transferring to a little more best device than they expected before possessed. The comprehensive range of colors, screen sizes, features, and brands are a huge catalyst for this undertaking.

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iOS: iPhone capacities are likely to develop by 2.1% in 2018 to 220.4 million in aggregate. IDC is predicting iPhones to develop at a five-year CAGR of 2.0%, getting dimensions of 238.5 million by 2022. With bigger screen iOS smartphones approaching for takeoff in the second half of 2018, IDC has moved hugest volumes into the 6-inch to sub-7-inch screen size estimate for iOS. Products are on a proper timetable to start delivery in the third quarter and ramping up into the fourth part quarter of 2018, with volumes increasing to account for half of all iPhones transported by 2022.

The up-to-date data from the study and analysis firm Kantar recommends that iOS’s market share flowed by 5.9 percent from June 2017 to June 2018, determined by powerful sales of the iPhone 8 and iPhone X. Eight of the top 10 smartphones sold on the market are iOS models as per to Kantar’s Dominic Sunnebo, Global Director for Kantar WorldpanelComTech, who speaks out:

Apple remains to exert vast power in the US market, with iPhone models creating up eight out of the ten best-selling prototypes in the previous three months. Apple at present relishes unparalleled complexity all over the smartphone price range, starting from the iPhone SE to the $1,000 iPhone X; consequential in constant development and beating Samsung and LG hard. However, Samsung is well characterized at the top end of the market with its S9 and Note series, and its price range is orientated J series assists to race against LG, the absence of penetration in the mid-high tier is enabling Apple to find a new path for development.

Apple expanded share in kingdoms such as Germany and France but mislaid two points of market share to Android in China (expected worth far more unit sales). The iPhone X, on the other hand, continues the best-selling Chinese device though if iOS only relishes roughly 19.4 percent of the market. Android grasps 79.3 percent of the smartphone market in Europe generally.

Kantar also takes note that Huawei’s enhanced performance was the main driver of Android’s complete achievement, a point that’s expected to lattice on Samsung. The P20 smartphone — a phone we introduced for its wonderful performance on the DxO standard earlier this year — seemingly solitary-handedly elevated Huawei’s market share in Great Britain from 2.7 percent to 13.7 percent in only the previous three months. The US government has notified frequently against Huawei products and the company without a market in the United States.

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